The Futur with Chris Do

The Futur with Chris Do

The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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At twenty-eight, Dr. John Demartini took 300 best-selling books on positive thinking, underlined every positive word, compiled 2,000 index cards, then chanted them 108 times a day for two years while monitoring seven areas of his life four times a day. At the end he ran the numbers. It came out zero. In the second half of his conversation with Chris, he makes the case that negativity is a signal to read, not a defect to delete: hedonic adaptation, moral licensing, why insomnia tracks both resentment and infatuation, and the fifteen unrealistic expectations that produce almost all of it. There is also a 500-page list of questions he watched a prince and princess work through over dinner at the Ritz. If you have been trying to think your way to a one-sided life, this one takes the illusion off you. Timestamps: (00:00) - Intro (00:51) - Why the Mind Goes Negative (01:16) - Told He Would Never Read (02:32) - The Father of Positive Thinking Confesses (05:04) - 300 Books and 2,000 Index Cards (06:19) - Two Years…

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Positive Thinking Never Sticks w/ Dr. John Demartini | Ep 455

At twenty-eight, Dr. John Demartini took 300 best-selling books on positive thinking, underlined every positive word, compiled 2,000 index cards, then chanted them 108 times a day for two years while monitoring seven areas of his life four times a day. At the end he ran the numbers. It came out zero. In the second half of his conversation with Chris, he makes the case that negativity is a signal to read, not a defect to delete: hedonic adaptation, moral licensing, why insomnia tracks both resentment and infatuation, and the fifteen unrealistic expectations that produce almost all of it. There is also a 500-page list of questions he watched a prince and princess work through over dinner at the Ritz. If you have been trying to think your way to a one-sided life, this one takes the illusion off you. Timestamps: (00:00) - Intro (00:51) - Why the Mind Goes Negative (01:16) - Told He Would Never Read (02:32) - The Father of Positive Thinking Confesses (05:04) - 300 Books and 2,000 Index Cards (06:19) - Two Years…

14 10월 2026
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Your Betrayal Works for You w/ Dr. John Demartini | Ep 454

A woman still resents the friend who broke her trust years ago. The story she tells about it is that people tear you down when you shine too bright. Chris Do hands the room to Dr. John Demartini, who runs his method on her live and in front of everyone: narrow the story to one specific act, find where she has done the same thing herself, then account for what that act actually gave her across career, money, family, friendships, health, and identity. Twelve minutes later she is not forgiving as a favor, she is thanking the friend, and she means it. Dr. Demartini has spent fifty-two years on these questions. If someone owes you an apology you are still waiting on, start here. Timestamps: (00:00) - Intro (01:41) - What the Demartini Method Is (02:06) - Quality of Life, Quality of Questions (05:31) - The Fear of Shining Too Bright (06:46) - The Friend Who Told the Husband (10:11) - Whatever You Judge in Others, You Have Done (12:18) - Amygdala, Hippocampus, and Stored Shame (16:33) - Producer Break and What Is…

07 10월 2026
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Going Viral Won't Build Your Brand w/ Chris Do | Ep 453

There's a version of Hawk Tuah Girl in every algorithm feed: one clip, one accident, one viral moment that turns into an identity overnight. Chris Do says that's not a strategy, it's luck, and luck runs out. What actually holds up over years comes from solving the same problem for the same person long enough that your name becomes the answer. Chris explains his own 90-day blueprint for finding that thread: a month to experiment, a month to narrow in, and a month to commit fully. He ties it to Seth Godin's "The Dip," the flat, unrewarding stretch where most people quit right before the payoff kicks in, and makes the case for why staying past that point is the whole game. Timestamps: (00:00) - Intro (00:22) - The Hawk Tuah Girl Story (01:09) - Lean Into Your Gift (01:52) - The 90-Day Content Framework (02:36) - Seth Godin's The Dip (03:24) - Pushing Through the Dip Check out The Futur: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Courses:…

30 9월 2026
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The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452

Brittney Carlini taught herself Photoshop to make thumbnails for her husband's YouTube channel because they couldn't afford to hire anyone. Now she builds tension into every frame she designs, a bar of soap forged from steel, a jet-powered go-kart racing a closing railroad crossing, the eye of a man about to swallow a pill. Chris compares the work to movie poster marketing, the cracked egg on the Alien poster, the shark in Jaws, neither of which appears in the actual film. The two land on where exaggeration turns into a lie, and whether AI tools now generating thumbnails in seconds will ever learn that difference. Timestamps: (00:00) - Intro (00:36) - Brittney’s Path to Thumbnail Design (01:56) - Learning Thumbnails Through Reps (03:13) - The Steel Soap Story (06:15) - Chris Do's Thumbnail Concept Test (08:58) - Finding the Moment of Tension (10:24) - The Thumbnail Style Spectrum (13:03) - Clickbait vs. Movie Poster Marketing (16:53) - The Movie Poster Analogy: Alien and Jaws (19:45) - AI and the Future of…

23 9월 2026
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Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451

Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer data beats clever taglines every time, and outlines the three-part moat she's building against AI: a book, YouTube, and stages. She also names the mistake founders make when they hire someone to fix a problem they should be solving themselves, and makes the case for personality over polish in a world where AI can summarize anything. Timestamps: (00:00) - Intro (01:20) - Who Is Joanna Wiebe (03:13) - Conversion vs Direct Response Copywriting (04:07) - Problem, Agitate, Solution (PAS) Framework (08:16) - Desire, Obstacle, Solution (DOS) Framework (10:16) - YouTube Channel Turnaround Story (16:00) - 3000% YouTube Growth in 3 Months (19:44) - Building a Content Moat Against AI (22:15) - Personality as an AI-Proof Moat (26:36) - Quality…

16 9월 2026